The ways in which content is actually delivered to mobile handsets are changing. Initially, the predominant model was “over the air,” which used the mobile operator’s network to transmit content. This gives the operator great control over what gets put on mobile devices. Increasingly, however, consumers are using other means to deliver content, including downloading to a PC and then transferring to the handset—a process referred to as "sideloading". The process of distributing content can be complex, and is sometimes managed by wholesale distributors on behalf of mobile operators. Retail outlets—typically online catalogs—are run by third party content aggregators.
A wide variety of means are employed to make consumers aware of content and allow them to purchase it, including text messaging and scannable codes embedded in print media. Payment can be made in many ways as well, and often uses the mobile operator’s billing system.

This application aims at quenching people’s thirst for information and news. People
suffer the dilemma of being informed twenty-four, seven in the today’s fast paced life.
They want the information to make way to them in a manner that is fast, accurate and
requires the least amount of effort from their part.
For ‘Emerging Markets- Imagine the Possibilities’, we have designed an application that
facilitates this demand of the market. It provides the consumers with the availability of news on mobile phones. This application’s physical features include the brand presence
of the information-providing source. There is also an option for advertisements available, in case of need. This application is supported by a server, enabling less bandwidth and optimized content specific to the client device. Hence, the application size is very small and much faster.
The application is designed such, that it caters to consumer grade devices, that sums up to a 70% - 80% of the 1.24 billion mobile users in the world. For this application we are using the Mxim Framework eveloped for handheld devices. This is a benchmark for serving the content on handheld devices. This facility allows the user to port Web 2.0 experience on mobile devices and concentrate on application
logics rather than worry about memory and processing issues on small devices. It also facilitates web developers to port their websites from the desktop environment to mobile devices without sacrificing the richness of the content. The focus of the framework is to replicate the desktop environment on mobile devices. Currently it supports S40, S60 devices. It takes care of memory management on mobile device along with taking care of other limited resources on a hand held device.